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Hey there-

I'm Fitz, the Creative Technology Lead on Pinterest's Creative Strategy team. I joined in 2018 after many years of leading agency innovation teams/work.

I’m a jack of all trades in tech and marketing, thriving when solving new challenges. 

 

Strategic mindset. Tech skillset. Deep, lifelong passion for Creativity and Marketing.

I do my best work with folks that are smart, hard-working, and collaborative by nature. 

 

Achievements & Awards

Personal:

  • 2021: SXSW Speaker for Pinterest Global

  • 2021: Keynote speaker at Korea's 'Next Challenge' Entrepreneurs Conference

  • 2019-2021: Top 3 Submissions to Pinterest Annual Hackathon (150+ entires each year)

  • 2018+2019: Pinterest Award Winner:
    "Put Pinners First" & "The Knitter"

  • 2017: Google + The Drum's 'Young Innovator'

  • 2016: AdAge Magazine Cannes Edition 'Creative You Should Know'​ (1 of 11 globally)

  • 2015-present: Guest lecturer: Syracuse Newhouse School of Comms., VCU Brandcenter grad program, Miami Ad School, LIU Marketing

  • 2015: Campaign Magazine 'Fearless Thinker' Cannes winner / guest reporter

  • 2014: Yahoo! 'Media Stars' winner

  • 2014: NYC StrategyHack Winner

Professional:

  • Cannes Lions: 1x Grand Prix, 1x Gold, 3x Silver, 2x Bronze, 12x Shortlist

  • Clios: 4x Silver, 3x Bronze, 1x Shortlist

  • One Show: 1x Gold, 1x Silver, 1x Bronze

  • AdWeek Project Issac Innovation: Gold
  • D&AD: 1x Bronze, 1x Shortlist

  • Webbys: 3x Winner, 1x Finalist

  • ARF Ogilvys: Grand Ogilvy

  • iab.MIXX Interactive: Silver, Shortlist

  • Shorty Awards: Finalist 2x

  • CreativePool: Winner / Gold

 

Westworld  "The Maze"

An Alexa, AI-powered game, "The Maze" uses the show's entire sound library to bring the park to life in your living room.

Cannes Grand Prix, Audio/Radio

Cannes Gold Lion, Experience Design 

Cannes Silver, Branded Content

Cannes Bronze, Audio/Radio

Cannes - 10x Shortlists

Clios 4x Silver, 4x Bronze, 1x Shortlist

OneShow Gold, 2x Bronze, 5x Shortlist

Webby Winner Branded Content

Assorted wins in ADC, AICP, ANDY, Appy, Creative Review, D&AD, Lürzer's Grand Slam, OMMA, WARC

360i's most awarded campaign ever, besting the Oreo tweet

Featured in dozens of major tech, media, and advertising trades

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Team: AndrewHunter, DougMurray, LayneHarris

for the Christopher & Dana Reeve Foundation

In partnership with Axios: Innovative accessible toys that help people living with paralysis play with their children

Cannes Silver Lion, Cyber

Adweek Project Isaac Innovation Winner

CreativePool  Product Winner

Webby Award, People's Choice

Global Dentsu Network Mobile & Digital Star, and Craft & Design Star

3x Shortlist, One Show

Creativity Online Editor's Pick

Featured in AdWeek, Advertising Age, Forbes, Fox, HuffPo,

TLC, Fortune, Toy Insider, Disability Today

Team: Layne Harris, Corel Theuma, James Rogala, Fabio Seidl

The Jameson Bar

First of its kind voice experience on the Google Home smart speaker,

giving authentic Irish toasts for dozens of occasions, cocktail recipes too

4.3 Star Rating from 75+ reviews

Featured in AdWeek, SocialMedia.com, Snaps, Skyward, Muckrack

Real Time Photo Tips

Using real time API data to help NYC

photographers capture perfect photos 

Cannes Silver Lion, Cyber

Cannes Bronze Lion, Outdoor 

2x Shortlist & Silver, One Show

Silver, iab.MIXX Interactive

Featured in Creativity Online, AdWeek, Advertising Age, Mashable, MediaPost, PetaPixel

Team: Layne Harris, Corel Theuma, James Rogala

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Pinterest

Four years spent building the most innovative, press-worthy, revenue-earning programs in the company's history. So much more than what I can fit in four boxes...

Creator: Pin Extension Ad Unit

Concepted, built and ran an entirely new ad unit and Sales Package: "Pin Extensions". Launched in Q1 2020.

Revenue earned:
2020  $21+ million
2021  $106+ million
2022 proj.  $135+m

Sales + Creative Strategy XFN Lead

Global head liaison for Sales/CS to XFN teams: Product, PM, PMM, Ad Formats, and Monetization teams. Sharing learnings, feedback, and directly shaping Pinterest's native ad offerings, including our 2022 Home AR launch.

Creative Strategy Innovation Workshop Creator

Led development of multi-day Advertiser Innovation Workshop that resulted in multiple award-winning campaigns, millions in media dollars, and countless press features for Pinterest + our advertisers.

Hackathon: 3x Finalist / Winner

Three straight years as finalist or top idea in annual company-wide "Makeathon".

Often leading one of the only non-Engineering teams in the fiercely competitive hackathon 

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#WeighThis Diet Filter

Unseating "diet" as the New Year's most popular word with a custom-built TV hack, with matching Chrome extension

Cannes Shortlist, Cyber

Winner Grand Ogilvy in ARF Ogilvy Awards

Featured in Creativity Online, AdWeek, Advertising Age, MediaPost, Refinery29 

Team: Layne Harris, Grace Harris, Jenna Zink

Target Treatster         

The first crowd-sourced social network for trick-or-treating to help little monsters make the most of their precious candy-seeking time

Shorty Awards Finalist

Featured in Creativity Online, AdWeek, Advertising Age, TIME, Forbes, Minneapolis / St. Paul Journal

Team: Layne Harris, Kaleigh McBride, Marissa Cuconato, Daniel Bremmer, Alex Shulhafer

Let's make something awesome

Tel: 856-524-5336

fitzmaro@gmail.com

Twitter/Insta: @FitzMaro